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BRANDING

“Don’t tell me how good you make it; tell me how good it makes me when I use it.”

 Leo Burnett

Advertising adds credibility to your message – Don’t ask me why this is exactly, but every time I run advertising people comment that business must be going well. The perception that you can afford to advertise is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message.

STRATEGY

In good times, everyone wants to advertise. In bad times, everyone has to advertise.

Michael Lemoniades

Advertising amplifies everything else you’re doing – When you are using advertising to create awareness for your content you automatically create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend from ads, and employees can point to well-placed ads as a source of pride in place they work.

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