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Resume

PROFILE

 

Award winning and energetic progressive marketing broadcasting and telecommunication professional with a consistent track record of quality and outstanding success. Equally strong qualifications in all areas of operations, promotions, budgeting, sales training, software training and product branding. Effective communicator, leader and problem solver who builds teamwork and possesses the drive to surpass goals. Flexible, versatile, poised and competent with demonstrated ability to evaluate and identify collected data. Thrive in deadline-driven environments.

 

SKILLS SUMMARY

 

Adobe CC

MS Office 2007

Written Correspondence

Social Media

Mac and PC Savvy

Customer Service

Constant Contact

Marketing and Sales

Brand Management

Purchasing Experience

Event Management

Employee Training

 

 

PROFESSIONAL EXPERIENCE

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New Hope Mills, Auburn, NY          2020 – Present           

Marketing Associate

Manage all aspects of marketing, advertising, and branding including print, online, email, and social media.

  • Assist creative direction for all marketing campaigns including online, email, and social media

  • Website and content management

  • E-commerce - Amazon

  • Develop lasting relationships with new and existing customers through careful listening skills, attention to detail, and service delivery beyond expectation

  • Project management

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IMS, Inc., Liverpool, NY            2019 – 2020           

Digital Marketing Manager

Manage all aspects of marketing, advertising, and branding including print, online, email, and social media for internal and external communications.

  • Assist creative direction for all marketing campaigns including online, email, and social media.

  • Website and content management.

  • Event & trade show management: registration, travel, booth and display shipping.

  • Onboarding and training end-user in the email marketing platform.

  • Develop lasting relationships with new and existing customers through careful listening skills, attention to detail, and service delivery beyond expectation.

 

Bentley Hall Inc., Syracuse, NY    2013 - 2019            

Key Account/Production Manager

Manage all aspects of marketing, advertising, and branding including; broadcast media, print, online, social media and reputation management. Develop lasting relationships with new and existing customers through careful listening skills, attention to detail, and service delivery beyond expectation.

  • Designed and executed innovative marketing strategies, which significantly improved client revenues and top-of-mind awareness.

  • Spearheaded creative direction for all marketing campaigns including; TV, radio, print, online and in social media using co-op requirements.

  • Website and content management (5 separate websites).

  • Reputation management

  • Monitor projects to develop effective product and branding messaging.

  • Act as liaison between client and media outlets.

  • Event management.

  • Internal company newsletter.

  • Participated in senior management strategy meetings.

  • Accurately assess marketing situations and create actionable development and improvement plans.

  • Employee training (new technology).

 

 

Marketstar/Omnicom, Syracuse, NY  2012 – 2012

Syracuse/Buffalo markets

Territory Manager

Managed all new sales and renewable business for major residential accounts within Syracuse and Buffalo territory. Prospected and gained event hosting locations that included Walmart, Best Buy and Fingerlakes Mall. Analyzed sales and competitive data reporting on trends, previous sales and current sales. Utilize reports to forecast and strategize a new sales approach.

  • Optimized territory routing resulting in the cultivation of new accounts and increased sales revenue.

  • Utilize research to increase profit margin and revenue streams.

  • Analyzed competitive data ensuring that customer objectives were handled effectively.

  • Compiled and distributed reports for daily territory accountability sales and revenue call.

  • Organized and staffed sales and marketing events within territory resulting in a positive ROI.

  • Proficiency in training, sales generation and leadership.

  • Proven ability to coach, provide feedback, and manage substandard performance.

  • Ability to accurately assess teams and situations and create actionable development and improvement plans.

 

 

Time Warner Cable, Syracuse, NY  2010 – 2012

Northeast / East Regional Marketing

Interactive Marketing Producer

Programmed, produced content, and maintained all the equipment for the Time Warner Cable marketing channel (the “power on channel”) ONTWC.  Produced, wrote, edited and videotaped both commercials, promos, and instructional videos.  Designed and executive produced video from conception to the finished product.  a key member of weekly regional marketing planning meetings.

  • Developed and implemented graphics and animation for the Time Warner Cable marketing channel for the 11 Northeast and Carolina markets reduced call center traffic and increased subscriber up sales.

  • Gagged call center activity through analysis and implementation of marketing strategies increasing effective marketing communication.

  • Created user-friendly instructional videos handling most frequently asked questions regarding programming highlights/changes and subscriber features/functions educating end-users and increasing customer loyalty.

  • Conducted meetings with account executives and clients developing and implementing media strategies and advertising campaigns promoting brand awareness and increasing sales.

  • Created, designed and executive produced a new television advertising campaign for the Time Warner Cable Movie Lovers’ Club resulting in increased “Movie On Demand” buys.

  • Designed and posted various web graphics for TimeWarnerCable.com creating a more eye appealing web design presence.

  • Created, designed and executive produced ribbon billboard animation for Ralph Wilson Stadium and the Carrier Dome promoting a cohesive branding message.

  • Researched and purchased hardware and software resulting in a savings of over $3K.

  • Conducted small-group training sessions on various hardware and software increasing productivity through a more efficient workflow.

 

 

WSYR TV, ABC affiliate for Syracuse, Syracuse, NY  2009 – 2010

Producer / Editor / Writer / Videographer

Produced, wrote, edited and videotaped both commercials and promos. Design commercials, promos and paid shows from conception to the finished on-air product. Trained employees on new computers and software.

  • Conducted meetings with account executives and clients developing and implementing media brand strategies and advertising campaigns.

  • Collaborated with many advertising agencies creating and promoting consistent brand messaging.

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WTVH, CBS affiliate for Syracuse and Utica, Syracuse, NY   1996 – 2009

Producer / Editor / Writer / Videographer

Produced, wrote, edited and videotaped both commercials and promos. Design commercials, promos and paid shows from conception to the finished on-air product. Key member of weekly planning meetings to develop new creative concepts and set the direction for the department’s growth. Trained employees on new computers and software. 

  • Produced a video called “Orange Odyssey” highlighting the winning season of Syracuse Basketball 2003 securing Marv Albert as the voice for the video, selling over 50k copies resulting in becoming an hour-long TV show.

  • Created the new Creative Services work stations before the deadline, without a loss in workflow and under budget.

  • Developed and implemented media brand strategies and advertising campaigns in collaboration with account executives and clients.

  • Improved overall on-air look with the Art Director and News Graphic Artist ensuring a consistent brand used in advertising.

  • Supervised the design and creation of a news graphics package, saving over $20K.

  • Developed and implemented numerous news image campaigns resulting in award-winning campaigns.

 

 

AWARDS

  • Greater Syracuse Sports Hall of Fame - inducted 2014

  • Visix Expression Awards:  (3) 1st place, (2) 2nd place and (2) Honorable Mentions

  • Syracuse Ad Club:  4 awards

  • Syracuse Press Club:  4 awards

  • New York State Broadcaster:  1 award

  • Noll Media:  1 award

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EDUCATION

  • AAS, Radio and Television, Minor:  Cinematology, Onondaga Community College, Syracuse, NY

  • Also, 103 credit hours towards a Bachelors Degree, Onondaga Community College, Syracuse, NY

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